Marketing Management

Program Description
In their exploration of the fields of marketing, management, public relations, communications, advertising and sales, students get extensive experience in the use of the latest in technology and software. With the community as the classroom, students immerse themselves in the world of marketing through hands-on, community and experienced-based projects to bridge learning both inside and outside the classroom. Students enrolled in this program will have the option
to participate in DECA’s local, state and international competitive events to enhance the classroom curriculum.

3D Lab Room and Course

Instruction Video

Skills Necessary for Success
  • Creative problem-solver
  • Makes decisions based on facts and experience
  • Works with information, products and ideas
  • Demonstrates written and verbal communication
  • Interpersonal skills to work well with others
  • Technology/media skills
Professional Pathway
  • Department store sales associates
  • Sales manager
  • Retail store manager
  • Advertising specialist
  • Public relations specialist
  • Media/technology manager
Recommendations
  • Excellent attendance record
  • Minimum 2.5 GPA
Career Interests/Helpful Background
  • Dealing with people and products
  • Sales, business marketing experience
  • Speaking, making presentations
  • Business finance experience
Higher Education Opportunities
  • College credits available
  • Associate’s degree
  • Bachelor’s degree

GRADE LEVEL: 10, 11, 12
LENGTH: Two years
SCHOOL: Roosevelt

COURSES AND CREDITS:
  • Level I: Adv or CP English 1cr (4.5 or 4.0); IA Marketing Principles 1cr (5.0); IB Professional Sales 1cr (5.0) Optional Academic or Elective Course
  • Level II: IIA Marketing Applications 1cr (5.0); IIB Strategic Entrepreneurship 1cr (5.0) Optional Marketing Management Capstone 1cr (4.0) or Optional Academic or Elective Course

4.5 or 5.0=credit weighted on a 4.0 scale

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