Marketing Management

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Program Description
In this two-year program, students will be immersed into the world of marketing through hands-on, community and experienced-based projects to bridge learning both inside and outside the classroom.  Students will explore, learn and apply the foundational skills while gaining extensive experience in the use of the latest in technology and software.  Students will have the option to participate in DECA’s local, state and international competitive events to enhance the classroom curriculum.

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3D Lab Room and Course

Instruction Video

Skills Necessary for Success
  • Creative problem-solver
  • Makes decisions based on facts and experience
  • Works with information, products and ideas
  • Demonstrates written and verbal communication
  • Interpersonal skills to work well with others
  • Technology/media skills
Professional Pathways
  • Sales manager
  • Public relations specialist
  • Media/technology manager
  • Entrepreneur/business owner
  • Financial consultant
  • Marketing manager
  • Excellent attendance record
  • Minimum 2.5 GPA
Foundational Skills
  • Marketing
  • Management
  • Public relations
  • Communications
  • Advertising and sales
Career Interests/Helpful Background
  • Dealing with people and products
  • Sales, business marketing experience
  • Speaking, making presentations
  • Business finance experience
Post-Secondary Opportunities
See Career Catalog Pages 37-40 for details.

GRADE LEVEL: 10, 11, 12
LENGTH: Two years
SCHOOL: Roosevelt

  • Level I: Adv or CP English 1cr (4.5 or 4.0); IA Marketing Principles 1cr (5.0); IB Professional Sales 1cr (5.0) Optional Academic or Elective Course
  • Level II: IIA Marketing Applications 1cr (5.0); IIB Strategic Entrepreneurship 1cr (5.0) Optional Marketing Management Capstone 1cr (4.0) or Optional Academic or Elective Course

4.5 or 5.0=credit weighted on a 4.0 scale

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