Interactive Marketing & Design

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Program Description
The world of marketing, graphics, communications, photography, public relations and media is changing at rapid speed.  This two-year program will prepare students to explore careers and post-secondary options in communication-based fields.  With the community as the classroom, students will learn foundational skills and apply them through project and experience-based learning to build a professional portfolio.  IMD will offer students unique experiences in creativity, critical thinking, collaboration, leadership, initiative and adaptability.

3D Lab Room and Course

Instruction Video


Skills Necessary for Success
  • Creative problem-solver
  • Makes decisions based on facts and experience
  • Works with information, products and ideas
  • Demonstrates written and verbal communication
  • Interpersonal skills to work well with others
  • Technology/media skills
Professional Pathways
  • Graphic and Fashion Design
  • Multimedia Artist
  • Advertising & Promotions Manager
  • Public Relations Specialist
  • Social Media/Technology Manager
  • Brand Director
  • Excellent attendance record
  • Minimum 2.5 GPA

Foundational Skills
  • Foundations of marketing
  • Management
  • Graphic design
  • Communication
  • Public relations
  • Entrepreneurship
  • Advertising
  • Interactive technology
  • Social media
Career Interests/Helpful Background
  • Dealing with people and products
  • Sales, business marketing experience
  • Speaking, making presentations
  • Business finance experience
Higher Education Opportunities
See Career Catalog Pages 37-40 for details.
GRADE LEVEL: 10, 11, 12
LENGTH: Two years
SCHOOL: Cuyahoga Falls

  • Level I: Marketing Principles 1 cr. (4.5), Digital Marketing and Management 1 cr. (4.5); English Language Arts 1 cr. (4.0)
  • Level II: Marketing Applications 1 cr. (4.5), Integrated Marketing Communications 1 cr, (4.5); Marketing Capstone/Work 1 cr. (4.0);  (*Capstone includes project/problem-based learning opportunities that occur both in the building and at an external site. Students may combine classroom teaching with work experience.)

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