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Program Description
This exciting two-year program will provide students with the fundamental knowledge and skills in marketing communications, marketing management, marketing research, entrepreneurship, and professional selling. The curriculum embodies leadership, communications, teamwork, entrepreneurship, and civic service. These principles are reinforced through hands-on and experiential learning opportunities. Students will have the opportunity to participate in DECA’s local, state and international competitive events to enhance the classroom curriculum. The potential for articulated college credits is also possible for program completers.
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3D Lab Room and Course
Instruction Video
- Creative problem-solver
- Makes decisions based on facts and experience
- Works with information, products and ideas
- Demonstrates written and verbal communication
- Interpersonal skills to work well with others
- Technology/media skills
- Sales manager
- Public relations specialist
- Media/technology manager
- Entrepreneur/business owner
- Financial consultant
- Marketing manager
- Excellent attendance record
- Minimum 2.5 GPA
- Marketing
- Management
- Public relations
- Communications
- Advertising and sales
- Dealing with people and products
- Sales, business marketing experience
- Speaking, making presentations
- Business finance experience
LENGTH: Two years
SCHOOL: Roosevelt
- Level I: Adv or CP English 1cr (4.5 or 4.0); IA Marketing Principles 1cr (5.0); IB Professional Sales 1cr (5.0) Optional Academic or Elective Course
- Level II: IIA Marketing Applications 1cr (5.0); IIB Strategic Entrepreneurship 1cr (5.0) Optional Marketing Management Capstone 1cr (4.0) or Optional Academic or Elective Course
4.5 or 5.0=credit weighted on a 4.0 scale
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