Marketing Management

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Program Description
This exciting two-year program will provide students with the fundamental knowledge and skills in marketing communications, marketing management, marketing research, entrepreneurship, and professional selling.  The curriculum embodies leadership, communications, teamwork, entrepreneurship, and civic service.  These principles are reinforced through hands-on and experiential learning opportunities.  Students will have the opportunity to participate in DECA’s local, state and international competitive events to enhance the classroom curriculum.  The potential for articulated college credits is also possible for program completers.

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3D Lab Room and Course

Instruction Video


Skills Necessary for Success
  • Creative problem-solver
  • Makes decisions based on facts and experience
  • Works with information, products and ideas
  • Demonstrates written and verbal communication
  • Interpersonal skills to work well with others
  • Technology/media skills
Professional Pathways
  • Sales manager
  • Public relations specialist
  • Media/technology manager
  • Entrepreneur/business owner
  • Financial consultant
  • Marketing manager
  • Excellent attendance record
  • Minimum 2.5 GPA

Foundational Skills
  • Marketing
  • Management
  • Public relations
  • Communications
  • Advertising and sales
Career Interests/Helpful Background
  • Dealing with people and products
  • Sales, business marketing experience
  • Speaking, making presentations
  • Business finance experience
Post-Secondary Opportunities
See Career Catalog Pages 37-40 for details.

GRADE LEVEL: 10, 11, 12
LENGTH: Two years
SCHOOL: Roosevelt

  • Level I: Adv or CP English 1cr (4.5 or 4.0); IA Marketing Principles 1cr (5.0); IB Professional Sales 1cr (5.0) Optional Academic or Elective Course
  • Level II: IIA Marketing Applications 1cr (5.0); IIB Strategic Entrepreneurship 1cr (5.0) Optional Marketing Management Capstone 1cr (4.0) or Optional Academic or Elective Course

4.5 or 5.0=credit weighted on a 4.0 scale

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