Marketing Management and DECA (formerly Marketing Management)

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Program Description
This internationally-recognized program provides students with the fundamental knowledge and skills in marketing communications, management, market research, entrepreneurship, and professional selling.  The curriculum embodies leadership, communications, teamwork, entrepreneurship, and community service through hands-on projects that involve local businesses and universities.  Students also design, merchandise, and sell logoed merchandise in the Rider Zone, Kent Roosevelt’s school store.  They participate in DECA’s local competition, and have the opportunity to compete at the state and international Career Development Conferences.  Upon successful completion of the program, students will receive college credits (CTAG) to any Ohio public institution with the possibility of other area institutions.

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3D Lab Room and Course

Instruction Video


Skills Necessary for Success
  • Creative problem-solver
  • Makes decisions based on facts and experience
  • Works with information, products and ideas
  • Demonstrates written and verbal communication
  • Interpersonal skills to work well with others
  • Technology/media skills
Professional Pathways
  • Financial consultant
  • Entrepreneur/business owner
  • Project manager
  • Research analyst
  • Sales representative
  • Excellent attendance record
  • Minimum 2.5 GPA

Foundational Skills
  • Entrepreneurship
  • Market research
  • Marketing & promotion
  • Personal selling
  • Project management
Career Interests/Helpful Background
  • Dealing with people and products
  • Sales, business marketing experience
  • Speaking, making presentations
  • Business finance experience
Post-Secondary Opportunities
See Career Catalog Pages 37-40 for details.


GRADE LEVEL: 10, 11, 12
LENGTH: Two years
SCHOOL: Kent Roosevelt

  • Level I: Optional CP or Honors English 1cr (4.5 or 4.0); IA Marketing Principles 1cr (5.0); IB Professional Sales 1cr (5.0) Optional Academic or Elective Course
  • Level II: IIA Marketing Applications 1cr (5.0); IIB Strategic Entrepreneurship 1cr (5.0); Marketing Management Capstone 1cr (4.0) or CP or Honors English, 1cr. (4.0 or 4.5)

4.5 or 5.0=credit weighted on a 4.0 scale

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